Monday, February 26, 2007

Hollywood goes "green" at Oscars

The Natural Resources Defense Council (NRDC) made history tonight by partnering with the producers of the 79th Annual Academy Awards to significantly reduce the impact the telecast and related events had on the environment, setting a high profile example for an estimated 40 million viewers at a time when global warming, soaring energy demand and threats to forests and other landscapes are the focus of rising national attention.

The Academy Award's first-ever greening initiative -- which included a variety of energy-saving solutions -- was led by NRDC in collaboration with Oscar producer Laura Ziskin. The effort included offsetting carbon emissions of the pre-show, the red carpet event, the telecast, and the Governor's Ball; incorporating environmental features into the greenroom design; promoting recycling and reducing waste generated by the annual event; and using recycled materials in paper products, including the Oscar ballots themselves.

Leonardo DiCaprio, an NRDC trustee and nominee for Best Supporting Actor, announced this landmark initiative with former Vice President Al Gore during the live Oscar telecast. According to Mr. DiCaprio, "For the first time in the history of the Oscars, environmentally intelligent practices have been thoughtfully integrated into the planning of tonight's event to make our world healthier and help combat the threat of global warming."

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