Wednesday, February 28, 2007

Hi-Tech Energy Efficiency Initiative

Intel, Advanced Micro Devices, Dell, HP, IBM, Microsoft, AMC, SprayCool, Rackable Systems, VMware, and Sun Microsystems have launched an initiative called The Green Grid that aims to develop standards, measurement methods, processes and technologies to improve the energy efficiency of high technology products, Red Herring reports.

Energy usage is a growing concern for the high technology sector. U.S. data centers and their associated infrastructure consumed five million kW of energy in 2005, the equivalent of five 1,000 MW power plants, according to a recent report from AMD, a member of The Green Grid.

Computer companies have also been rolling out new energy-efficient products recently. Dell has unveiled two PowerEdgeservers that the company says underscores its commitment to environmental responsibility and its goal to design the most energy-efficient products.

Dell’s not alone - manufacturers such as IBM, HP and Sun have made recent announcements concerning the energy efficiency of their systems. IBM recently announced that it would launch a new business unit in 2007 that will focus on environmental technologies. Hewlett-Packard announced a new energy management system, dubbed HP Dynamic Smart Cooling, that’s designed to deliver 20 to 45 percent savings in cooling energy costs. In addition, Sun has unveiled its Project BlackBox.

Most recently, Pacific Gas and Electric Company announced that it is leading a nationwide coalition of utilities to tackle energy efficiency programs for the high tech sector, focusing on data centers and incentives for energy efficiency.

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