Going green just isn't what it used to be. Amid rising fuel costs and climbing consumption, more people are getting involved in environmental issues and concerns in new ways.
Yes, there are still ardent environmentalists who have a compost pile in the backyard and a solar panel on the roof. But in the larger picture, significant players in the field are starting to offer economic incentives, not ideology, to involve greater numbers in the green campaign. These include government bodies as well as organizations that are dedicated to promoting the use of alternative, renewable sources of energy.
"In the past few years there has been a significant rise in using passive means of energy conservation," says Michael Richarme, at the Arlington, Texas-based analytical research firm Decision Analyst Inc. "Passive conservation is the simple act of reducing energy use by improving home insulation or using a product that consumes less fuel. "That's a definition of green that's been getting a lot of attention lately."
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